See how pharmaceutical companies can connect market demand, distributor inventory, commercial assumptions and financial impact in one governed planning process.
September 23rd
09:30 AM CEST
Pharma distribution planning involves much more than forecasting sales. Manufacturers need to anticipate market demand, determine what to ship through distributors, manage stock coverage requirements and account for complex pricing and discount structures.
When these activities are managed across disconnected spreadsheets, it becomes difficult to maintain visibility, respond quickly to market changes and understand the financial impact of planning decisions.
In this webinar, we will demonstrate how CCH® Tagetik can bring demand, commercial, inventory and financial planning together in one connected process, from the initial forecast to the final P&L impact.
This session is designed for professionals working in:
- Financial Planning & Analysis- See how to connect sell-out demand with distributor shipments
- Learn how market, channel and inventory assumptions can be managed in one planning flow
- Understand how complex discounts and pricing rules can be calculated automatically
- Explore how stock coverage, lead times and supply constraints affect the shipment plan
- See how scenarios can be compared directly in the P&L
Market Demand Forecasting
Forecast demand using statistical, epidemiological and historical methods.
Commercial Assumptions
Model pricing, discounts, phasing and currency assumptions.
Supply & Inventory Planning
Translate demand into shipments while considering coverage policies and lead times.
Complex Discount Calculations
Automate free-goods, price, expiry and compensation discounts.
Financial Impact Analysis
Consolidate planning results into the P&L and analyze price-volume-mix-FX effects.
Scenario Planning
Test changes in volume, price, stock coverage or FX and compare their financial impact.

Simona Mertilos
Presales Consultant @Inulta
Simona is a Presales Consultant at Inulta, working with finance teams to improve planning, forecasting and performance management processes. She supports organizations in designing connected planning models that bring operational assumptions and financial outcomes together, improving visibility and supporting faster, more informed decisions.